Marketing, in whatever form, is one of the key activities that every business must partake in, as no business can survive without effective marketing and publicity. Marketing is all about connecting with customers in the right place at the right time, and if your customers are plentiful online, then that is where you should go.
The problem is, we live in the generation where a huge part of the population does transactions only online while another chunk does not yet know how to use the internet. So the traditional vs. digital marketing decision becomes difficult.
Check the digital marketing vs. traditional marketing statistics and you will have a good indicator of which mode of marketing you need more.
What is Digital Marketing?
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. It includes the following: Business networking sites such as LinkedIn, Social media sites such as Facebook, Instagram and Twitter, Email marketing, Paid pop-up ads, Blogs, Click baiting URLs for viral content marketing
What is Traditional Marketing?
Traditional marketing refers to the conventional methods of marketing used ever since the concept of advertisements or marketing came into existence. This primarily includes the following modes for brand promotion: Newspaper, Flyers, Radio, Television, Billboard advertising along roads and highways, Magazine ads
Benefits of Digital Marketing over Traditional Marketing
Marketing and advertising cost is one of the biggest financial burdens that businesses have to bear. For small businesses, this may be impossible or an unbearable nightmare. Marketing via digital platforms offers a more affordable alternative to the traditional method. They create as much impact yet costing way less.
Real time result
Digital marketing has an edge over traditional marketing since it is able to give quick results, while the latter keeps you waiting for long before showing any results. With online marketing you can measure and view everything from number of visitors, conversion rate, busiest period of the day and bounce rate too with ease.
Interaction with your audience is possible
with the use of social media networks. In fact, interaction is encouraged. Traditional marketing methods don’t allow for audience interaction. You can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them, buy them and provide feedback which is visible to your market.
A well maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilizing social media channels and personalized email marketing.
Easy to share:
Most digital marketing channels feature sharing capabilities which allow campaigns and articles to be shared with multiple followers. This helps to create a multiplier effect and has the capacity to tremendously improve sales results.
Easy to measure:
The success or otherwise of a digital campaign can easily be ascertained. Compared to traditional method where you have to wait weeks or months to evaluate the veracity of a campaign, with a digital campaign you can know almost immediately how an ad is performing.